Marketing News

Charlotte Tilbury Promotes New Airbrush Makeup With Grace Van Patten

The actress is fronting the brand’s new Airbrush Flawless Blur Loose Powder and Blush Blur campaign.

Tell Me Lies Actress Grace Van Patten is the new face of Charlotte Tilbury.

The Tell Me Lies actress is fronting the brand’s Airbrush Flawless Blur Loose Powder and Airbrush Flawless Blush Blur campaign.

In-line with fall 2026’s cosmetics trends, the campaign is inspired by the rhythm and kinetic energy of ‘90s fashion and beauty editorials. Embodying the campaign’s “Flawless Fresh” archetype, Van Patten brings a soft-focus and real-skin radiance to the film, capturing Tilbury’s belief that flawless is a feeling rooted in confidence, individuality and self-expression.

Airbrush Flawless Blur Loose Powder

Inspired by Airbrush Flawless Finish Setting Powder, the loose powder as an ultra-fine, micro-milled formula that delivers a hyper-blurring, smoothing, soft-focus airbrushed finish that feels light as air on skin. Designed to lock in makeup while delivering up to 24 hours of oil and shine control plus all-day hydration, the weightless powder veil visibly smooths pores, texture, and fine lines for a flawless, pore less, “matte-not-flat” finish.

The breathable formula keeps skin feeling soft, comfortable, and hydrated with no caking, creasing, dryness or flashback. The silky powder melts into skin for an undetectable second-skin finish that lasts up to 16 hours.

Airbrush Flawless Blur Loose Powder, $50, is available in seven shades: Translucent Blur Filter, Translucent Fair/Medium, Translucent Medium/Tan, Translucent Tan/Deep, Translucent Deep, Brightening Pink and Brightening Peach.

Airbrush Flawless Blush Blur

Powered by AIRtech, the powder blush delivers a silky, light-as-air veil of buildable color that smooths, blurs and retexturizes the look of skin for a flawless, pore less flush that lasts up to 16 hours. Infused with Powder Blur Technology and light-diffusing micro-fine pigments, it glides seamlessly onto skin to create a fresh, enlivened, blushed-from-within effect that never looks cakey, flat or heavy. Formulated with optical light fillers, it helps visibly lift the look of cheekbones while bouncing light for fuller, plumper-looking cheeks.

Airbrush Flawless Blush Blur, $42, is available in 11 shades: Pillow Talk, Ecstasy, Pillow Talk Medium, Naughty Talk, Loved Up, Forbidden Cherry, Blushgasm, One Night Only, Pillow Talk Dreams, Sunset Siren, and Summer Lovegasm.

Airbrush Flawless Blur Loose Powder and Airbrush Flawless Blush Blur are available on the Sephora App and CharlotteTilbury.com.

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